Fundraising ProTip: The Best Times for Nonprofits to Share on Facebook & Twitter

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Best Time to Share on Facebook Twitter Blog

Image from another recent article on this topic

When are the best times for nonprofits to share updates on Facebook and Twitter?

To answer that question, I turned to an excellent article from a few months ago. It analyzes a blog posted by bitly.com, the link-shortening service, called “Time Is On Your Side.”

The article is by  on Mashable Social Media, and I think it is well worth the read for anyone who is responsible for handling an organization’s Facebook page, Twitter account or blog. It was far easier to decipher than the bitly.com blog (which is also quite good, just requires a higher nerd-factor to understand).

Here is Ms. Murphy’s article:

The Best and Worst Times to Share on Facebook, Twitter
http://mashable.com/2012/05/09/best-time-to-post-on-facebook/

You can also read about these findings on Entrepreneur.com: “Finding the Best Time to Post to Social Networks.” Here are the best nuggets:

The best time for TWITTER:
Monday between 1:00 p.m. and 3:00 p.m. ET

The best time for FACEBOOK:
Wednesday at 3:00 p.m ET

The best time for TUMBLR:
Friday between 7:00 p.m. and 10:00 p.m.

There are several other times noted for all three social networks, but what is really interesting is the differences between the various social media sites. As the original bit.ly blog wrote:

It’s easy to see that just like your neighborhood restaurants, each social network has its own culture and behavior patterns. By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people.

Before reading this, I had (wrongly) assumed that the best time to post was in the mornings on all social networks. While that is likely the best time for a blog (which I will blog about tomorrow), that turned out to be totally wrong for Facebook.

I immediately logged into Facebook and adjusted the timing of all my scheduled posts (a feature that I love; learn about it here).

A few more random tips:

  • I blog on a WordPress platform, and use a great app called “Tweet Old Post.” It allows my blog to automatically post previous blogs throughout the day along with relevant hashtags. As long as you have enough blogs and you put enough space between the posts, this can be a great way to get traffic to your previous posts.
  • Always include a photo in your Facebook posts. See study here.

I would love to hear your thoughts. Please reply below, or send me a Tweet @JeremyGregg

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