I drink a lot of coffee.
And, much to my wife’s chagrin, I check-in/foursquare/Yelp nearly everywhere I go. But I have never received a reply other than one “bot.”
Frogg Coffee Bar & Creperie changed that. They have an outstanding product that could stand on its own merits, but they consistently send me messages to thank me for my business.
I went there once on a lark. I was shocked when they Tweeted me to thank me a few minutes later.
I have now gone 9 times in the past 2-3 weeks based almost entirely on how they treat me and my family. I’ve had at least 3 meals there, so they’ve earned over $100 of my business just by saying thank you.
Putting you on notice, Starbucks.
And there is a lesson here for all of us who are in sales/fundraising. The two most powerful words in your vocabulary are “Thank you.”