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The 140-year Old Technology that Still Raises the Most Money

Jeremy Gregg Philanthropy 1 Comment

Alexander Graham Bell won the first U.S. patent for the telephone in 1876. And today, despite all of the bells and whistles of the Internet, it remains a fundraiser’s greatest tool. Direct mail is very effective. Email can also be great, if used properly. Facebook and Twitter are right for some organizations, and huge wastes of time for others. But after 140 years, the …